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Showing posts with label rentals. Show all posts
Showing posts with label rentals. Show all posts

Friday, May 2, 2014

We've Added a Ton of Profoto B1 Kits!

We've had the Profoto B1 kits in rentals for a couple of months now, but we've added a few more to the line up! The entire Profoto B1 kit goes for $45 (1-day rental), a spare battery is $20 and the TTL transmitter is $25. Call our rental department at (212)741-2991 to reserve the B1 today!

Friday, April 25, 2014

What Should You Bring to a Wedding Shoot?

We asked our wedding photographers in the rental department what they bring in their bags when they shoot a wedding, and here is what we found.


A great camera to use as your main camera body is the Canon 1D X, with a Canon 5D Mark III as a back-up. The 1D X is great for the fast-moving moments of the wedding. From the walk down the aisle to the kiss to the dancing, the fast frames per second (FPS) allows you to capture subtleties that you may miss while shooting a single frame at a time. The fantastic video quality on the 5D Mark III makes this camera a worthy companion (if you're asked to shoot a bit of video for the wedding as well). Fast, easy, and compatible lenses! 

Bring a nice assortment of lenses, including a 24-70mm, 70-200mm, 100mm macro,  and 35mm. Whether its a wide angle shot of the bridal party or a close up of the wedding rings, a variety allows you to shoot anything; never limit yourself

With the lenses and camera body, our shooters also packed a 600EX-RT flash, a Gary Fong diffuser and a small Speedlite soft box, which allows you to create softer lighting when there isn't a ton of light available. 

As with any shoot, there are always extras you'll need to bring with you. Carry lots of batteries! Camera batteries and charger, AA batteries for your flash, the charger for you laptop, etc. Bring all of them. Bring a lot of storage, both in memory cards and external hard drives. Especially if you have a second shooter, or an assistant, with you, download the images and back them up throughout the day, that way nothing gets lost.

Speaking of an assistant, bring one of those, too! It doesn't hurt to have someone there with you. Whether they're setting up lights, shooting along side you, or just carrying your stuff, having another person there to help you is worth it, both in cost and lack of headaches. But, please, don't put them in your bag. That's just cruel.

If you're interested in renting any of this gear for your next shoot, here is some pricing for you estimate (all prices are for a 1-day rental):

Canon 1D X: $195 
Canon 5D Mark III: $135
Canon EF 24-70mm f/2.8 II USM: $45
Canon EF 70-200mm f/2.8L USM: $40
Canon EF 100mm f/2.8L IS Macro: $35
Canon EF 35mm f/1.4L USM: $35
Canon 600EX-RT: 30
Gary Fong: $6
Speedlite Softbox: $10

Do you bring different equipment with you when you shoot a wedding? We want to hear about it! Leave your list in the comments section, and you could be our next "What Should You Bring to a ______ Shoot" blog post!

Friday, March 7, 2014

Field Recorders at Foto Care Rentals

You can now rent the Atomos Ninja 2 and Atomos Samurai Blade at Foto Care! These two camera-mounted field recorders take the video signal out of HDMI or HD-SDI and convert it to 10-Bit 4:2:2 ProRes or DNxHD.  Footage is stored on a swappable 2.5” Solid State Drive and transferred with a proprietary USB3 reader. As a monitor, it gives you focus assist, false colors, zebra, and the touch screen functions conform to what has become standard to us all (thanks to smart phones).


The Ninja 2



The Ninja 2 is the world’s most advanced HDMI smart production recorder, monitor and playback deck. Every part of its physical and operational design has been carefully crafted to deliver the ultimate experience in simple operation and mission critical reliability. The Ninja 2 combines multiple devices – external monitor, capture card, playback deck and cut edit suite – into a single tool. 
On-camera view
For media professionals working with DSLRs & HDMI cameras.
  • Real-time monitoring, playback, playout & edit logging in the field
  • 4.3” 800 x 480 touchscreen monitor
  • Focus assist, zebra & false color monitoring
  • Record direct from the sensor to 10-bit, 4:2:2 ProRes or DNxHD
  • Trigger REC/STOP from camera (certain Canon & Sony models only)
  • Timecode from camera (certain Canon & Sony models only)
  • Uses inexpensive 2.5” HDD/SSD media
  • AC/DC/battery with patented Continuous Power
  • Battery adaptor plates for Sony, Canon & Nikon DSLRs (available July 2013)
With Ninja 2 you get focus peaking with multiple levels and colors for ease of use, false color in two modes, zebra 0-100% fully adjustable and blue-only for that quick exposure check!
All audio, even analog audio, is locked frame accurately to every video frame, never drifting or losing sync. If the digital audio is out of sync from the camera you can even adjust this on the fly by advancing or delaying the audio coming in – very smart!
With up to 2 channels of digital and 2 of analog audio always available to view and monitor on headphone jacks or line out, audio is taken care of. From mixing desks and line out to XLR adaptor boxes like Beachtek and juicedLink, AtomOS covers all your audio needs. 

The Samurai Blade
The Samurai Blade is the world’s most advanced smart production recorder, monitor and playback deck. Every part of its physical and operational design has been carefully crafted to deliver the ultimate in simple operation and mission critical reliability. The Blade combines multiple devices – external monitor, capture card, playback deck and cut edit suite – into a single affordable tool. It’s lightweight, tough and robust for operation in the field.

The new Samurai Blade offers a stunning 1280 x 720 SuperAtom IPS touchscreen, at 325ppi 179-degree viewing, 400nit brightness and multi-frequency (48/50/60Hz) operation, depending on video input, giving super smooth monitoring and playback. 


Packed into the light and mobile camera-mountable Samurai Blade are all the essential tools you need to set up on-site accurate colors and exposure including full waveform monitor functions - Vectorscope, RGB and LUMA parades. Each provides an intuitive transparent interface offering full screen, lower 3rd or bottom right corner positioning to give you a range of options when setting up, recording and playing back your shot.

The ultimate portable recorder for filmmakers.

Features:
  • Unbelievable super-bright 5” IPS 1280 x 720 touchscreen monitor
  • Full waveform vectorscope with zoom & RGB/luma parade displays
  • Standard BNC connectors
  • Real-time monitoring, playback, playout & edit logging in the field
  • Focus assist, zebra & false color monitoring
  • Record direct from the sensor to 10-bit, 4:2:2 ProRes or DNxHD
  • S-Log/C-Log recording
  • Trigger REC/STOP from camera (Canon, Sony, ARRI, Panasonic, RED, JVC)
  • Timecode from camera
  • Uses inexpensive 2.5” HDD/SSD media
  • AC/DC/battery with patented Continuous Power
And so much more! To learn more about the Ninja 2 and Samurai Blade, check out the Atomos website. If you'd like to rent on of these recorders, they both rent for $85 for a 1-day rental and $255 for a weekly rental.


Friday, February 21, 2014

Meet the staff: Ryan

Ryan Billings works in the rental department of Foto Care. A Foto Care employee for 5 years, Ryan has become a huge asset to the rental team. 


Photo of Ryan taken by Daniel Orren at Highline Stages

In rentals, Ryan's responsibilities include packing orders and providing support to rental customers for both still and video equipment. Most of his time is spent speaking with clients about the right gear for their shoot and coming up with solutions for all sorts of problems that can arise with a shoot. "It's sort of like being on 10 sets at once, but the guys I work with make it much easier," he says. 

Before joining the rental guys, Ryan freelanced for  two commercial photographers, assisting with location lighting, fine art printing, stuffing mailings, painting cycs, milling frames from fallen trees, "recycling the darkroom water to flush toilets" for the most eco-friendly photographer on the planet, among other tasks here and there. That is a wide variety of photography experience!

"My photography has progressed from shooting bands and environmental portraits, to wedding photography. I really enjoy shooting weddings because it is fast-paced and fairly diverse. I use just about everything I have learned shooting still life, portraits and landscapes to give the bride and groom a romantic perspective of their special day."

And speaking of special day, Ryan just got married!

We're so excited for these two lovebirds! 

"I just got married and it was an amazing day, I never expected it to go so fast and be so fun."

So if you've got gear questions, be sure to stop by the rental department and ask Ryan. And, throw a congratulations his way! 

Wednesday, March 20, 2013

Gallery Opening: Julie Maris/Semel

On Tuesday, April 2nd from 6:30 to 9:30 pm, photographer Julie Maris/Semel will be showing her work at Foto Care rentals!
Julie is an adventure travel photographer and photojournalist that has traveled all over the globe to photograph exotic wildlife, intriguing people, and majestic landscapes. Julie’s latest body of work "Images of India" will be on display and we encourage everyone to stop by and take a look at her stunning pictures!

Foto Care: Tell us about yourself and how you got into photography?
Julie Maris/Semel: My interest in photography began at age three in my Dad’s darkroom where I watched prints develop—like magic. With a camera in hand by age seven, I discovered travel photography as a teenager. Later, I met Bill Maris, a well-known architectural photographer, who became my mentor. I moved from assistant to associate to partner. Since his death, I have produced architectural and garden stories for editorial clients that include Traditional Home, Better Homes and Gardensand Design New England magazines. For the past fifteen years, I have also been photographing adventure travel. From trips to Antarctica, the Arctic, the Amazon, Asia, and Africa, my photographs cover people, landscapes, wildlife, and World Heritage sites. Many of my photos have been featured in brochures for Quark Expeditions, TCS Expeditions, and Country Walkers. My photographs have also appeared on the websites of Nikon and Perkins Center for the Arts.

FC: What was your break out job that helped launch your career?
JMS: Shooting 
for Marine Expeditions’ and Quark Expeditions' brochures in Antarctica.
FC: What has been your favorite assignment(s) to date?
JMSPhotographing in Antarctica and the Arctic on Russian icebreakers. I’ve been incredibly fortunate that I had several opportunities to shoot breath-taking scenery with its unique light and amazing wildlife that also presented technical and physical challenges.

FC: Where do you draw your inspiration?
JMS: When photographing people, even with language barriers, instant communication usually results from a smile and holding the camera. The quality of light, especially in Antarctica, was mind-boggling and made it difficult to take a bad photo.
FC: What do you do to market your services?
JMS: I attend marketing events sponsored by national tourist boards and trade organizations, such as the NY Times Travel Show and professional travel organizations that include PATA and APTA, with follow-up personal emails.

FC: Do you use social media as part of your marketing mix? Do you think it is effective?
JMS: It’s effective but I don’t have the expertise to do it well so I only use LinkedIn. It would be a full-time job for an assistant if I had one.

FC: How has your work changed in the last few years?
JMS: Everyone is a photographer, everyone has an iPhone or a point-and-shoot, everyone is a blogger, and rarely is one paid for Internet images or articles. Editorial and print rates are half of those paid twenty years ago. Therefore, there’s virtually no income or work-for-hire, as everyone seems to be giving away photos. It doesn’t matter that professional photographs are better when free photographs are “good enough” for former clients that are increasingly more concerned about saving money than about quality. Because of my editorial background, I have the ability to develop comprehensive stories for publication and have been a photojournalist the past several years writing and shooting travel articles.


FC: Where is your work heading next? Where do you see yourself in the future?
JMS: I’m constantly re-inventing myself and wonder about the future for professional photographers for the above-mentioned reasons. I’ve considered video using the latest technology and cameras, but that needs a number of new tools and time to establish one’s credentials. There is no learning curve: it’s an angle that begins at a base line and continues to infinity. One must be constantly up-to-date with the latest technology or have the ability to hire assistants proficient in the latest software and trends.

FC: What equipment are you currently using to produce your work?
JMS: I love my Nikon D3 body and Nikon lenses and primarily use the 16-35mm, 24-70mm, and 80-400mm. I prefer to shoot with two cameras and two lenses and carry the 16-35mm in my backpack. On location, I carry a Mac laptop and a LaCie external hard drive.

FC: What equipment would you most like to own but don’t yet have?
JMS: I’m in the process of deciding which Nikon body to buy and am leaning towards the Nikon D4.
FC: Do you work with video? Have you stepped into the hybrid video market at all?
JMS: The Nikon D4 might be my first video camera but the additional external microphone and brace needed might be a handicap to my present shooting style.

FC: When/how did you first hear about Foto Care?
JMS: I’ve been a customer for over twenty-five years.

FC: What is it about Foto Care that brings your back?
JMS: The staff is extremely professional, knowledgeable, and supportive.
We're excited about Julie's photographs, and we want to share her work with you! Please come by on April 2nd and enjoy the show, which will remain on display in rentals for a few weeks after the opening.


To see more of Julie's work, visit her site at http://www.juliemarissemel.com