What Should You Bring to a Video Shoot?

Previously on "What Should You Bring to a ____ Shoot", we talked about the equipment you might want to consider when shooting a wedding. On our second edition, we're going to talk about what you might want to bring when you have to shoot video.

I asked Daniel in our rental department what he brings when he does a video shoot, and the big name here is Canon. If you didn't already know, we carry the Canon C100* and C300 in the rental department, and it's become apparent that these cameras are two of the top choices in shooting video. A lot of that is because Canon's Cinema cameras are lightweight and compact; perfect for "run-and-gun" shooting. The file quality the C300 offers is truly impressive and easy to work with when editing. Each camera comes with the necessary accessories, including the grip and monitor.

Let's look at the rest of his list:

Equipment Daily Rental  Weekly Rental Sennheiser HD202 Headphones $8 $24 Sennheiser MKH 416 Short Shotgun Mic $55 $165 LED Video light bi-color 4x6" Gisteq $30 $90 Canon EF 16-35mm II f/2.8L Lens $35 $105 Canon EF70-200mm f/2.8 IS Lens $40 $120 Canon EF 24-105mm f/4.0L Lens $30 $90 Canon C300 Video Camera (includes grip and monitor) $400 $1,200 Sandisk 64GB Xtreme CF Card $20 $60 GoPro HD Hero3+ Video Camera with 16GB Micro Housing (includes GoPro Hero3 Battery Backpack) $45 $135 Total $663 $1,989

Let's talk about sound. Generally, you're going to want to shoot with a mic. Whether it's a tiny mic you clip onto your shirt, a handheld mic that you can pass between yourself and your interviewee, or, in this case, a shotgun mic you can affix to the camera, using a mic is the best way to avoid ambient that can really ruin a great video. If you're going to be shooting outside, you might also want to bring a "dead cat" to reduce wind noise. 

Listed above is the Gisteq LED Light panel, which is definitely something you may want to consider, especially if you're going to be talking with guests at an event. You never know how bright, or how dim, the light is going to be, so having this light, which you can attach right to the camera, is a good precautionary step. Not to mention, the ability to adjust the temperature of the light enables you to change the look and feel of your video. (Please note: the Canon C300 is fabulous in low-light situations.) 

Next, the lenses. Here, Daniel chose three different Canon EF mount lenses, which are great, because not only can you use them with this camera, but they also work with other EF mount Canon cameras, like the 5D Mark III. Just be aware, attaching these lenses to your cinema camera will offer a slightly different length than on your DSLR body. You may also want to try out Canon's Cine lenses. We currently have the:

	Daily Rental	Weekly Rental
Canon CN 24mm T1.5 Cine Lens	$125	$375
Canon CN 50mm T1.3 Cine Lens	$125	$375
canon CN 58mm T1.3 Cine Lens	$125	$375
Total	$375	$1,125

All of these lenses are tack sharp and offer amazing image quality and focal control. Play around with them to decide what lenses will work best for your shoot.

As you can see, Daniel also brings along a GoPro. More than anything, it's a nice camera to bring along to any shoot, for time-lapses and first-person video. Bring all mounts and accessories you think you'll need, including housing, because you never know. 

If you're planning on shooting for an extended period of time, as with any shoot, bring extra batteries; you never want to get stuck on a shoot without power. Also, always bring lots of memory and storage back-up. It never hurts to shoot more video than you need and back it up right on-site, just to be safe. Double check your list, and make sure you bring all of the cables, chargers and whatever else you may need. Those small bits and pieces may hold your shoot in the balance! 

For more tips and lists on what to bring to a shoot, stay tuned with our RentalBlog! And for a full list of equipment available in our rental department, click here.

*We also sell the Canon C100 Cinema camera.

We've Added a Ton of Profoto B1 Kits!

We've had the Profoto B1 kits in rentals for a couple of months now, but we've added a few more to the line up! The entire Profoto B1 kit goes for $45 (1-day rental), a spare battery is $20 and the TTL transmitter is $25. Call our rental department at (212)741-2991 to reserve the B1 today!

What Should You Bring to a Wedding Shoot?

We asked our wedding photographers in the rental department what they bring in their bags when they shoot a wedding, and here is what we found.

A great camera to use as your main camera body is the Canon 1D X, with a Canon 5D Mark III as a back-up. The 1D X is great for the fast-moving moments of the wedding. From the walk down the aisle to the kiss to the dancing, the fast frames per second (FPS) allows you to capture subtleties that you may miss while shooting a single frame at a time. The fantastic video quality on the 5D Mark III makes this camera a worthy companion (if you're asked to shoot a bit of video for the wedding as well). Fast, easy, and compatible lenses! 

Bring a nice assortment of lenses, including a 24-70mm, 70-200mm, 100mm macro,  and 35mm. Whether its a wide angle shot of the bridal party or a close up of the wedding rings, a variety allows you to shoot anything; never limit yourself. 

With the lenses and camera body, our shooters also packed a 600EX-RT flash, a Gary Fong diffuser and a small Speedlite soft box, which allows you to create softer lighting when there isn't a ton of light available. 

As with any shoot, there are always extras you'll need to bring with you. Carry lots of batteries! Camera batteries and charger, AA batteries for your flash, the charger for you laptop, etc. Bring all of them. Bring a lot of storage, both in memory cards and external hard drives. Especially if you have a second shooter, or an assistant, with you, download the images and back them up throughout the day, that way nothing gets lost.

Speaking of an assistant, bring one of those, too! It doesn't hurt to have someone there with you. Whether they're setting up lights, shooting along side you, or just carrying your stuff, having another person there to help you is worth it, both in cost and lack of headaches. But, please, don't put them in your bag. That's just cruel.

If you're interested in renting any of this gear for your next shoot, here is some pricing for you estimate (all prices are for a 1-day rental):

Canon 1D X: $195 

Canon 5D Mark III: $135

Canon EF 24-70mm f/2.8 II USM: $45

Canon EF 70-200mm f/2.8L USM: $40

Canon EF 100mm f/2.8L IS Macro: $35

Canon EF 35mm f/1.4L USM: $35

Canon 600EX-RT: 30

Gary Fong: $6

Speedlite Softbox: $10

Do you bring different equipment with you when you shoot a wedding? We want to hear about it! Leave your list in the comments section, and you could be our next "What Should You Bring to a ______ Shoot" blog post!

Don't Forget! Our Hours for Passover are Extended!

Thank You All for Attending the Profoto B1 Event!

We want to thank those of you that were able to attend the Profoto B1 Premiere event at Parlay Studios last week! 

The premiere was held to personally introduce professional photographers to the new Profoto B1, which is truly ahead of it's time. Cliff Hausner of Profoto spoke about the new lighting system after which attendees were able to get their hands on the lights to really learn more about it. And big thanks to Adam Himber from Parlay for sharing these photos! 

Photo: Quintin Perez & Ron Erick Odchigue

The models used for the Profoto Event: Janel Koloski (top) Christina Krasnyuk (bottom)
both are represented by True Models NYC

Weren't able to make it to the event? That's OK; we've got the lights in the rental department! Feel free to stop by rentals as ask about the B1. We're renting the Profoto B1 kit for $45 (1-day rental), an extra battery for $20 (1-day) and the remote for $25 (1-day). 

New Lighting Equipment in Rentals!

We've added some exciting new lights to the rental department! Welcome the ARRI Fresnel Tungsten lights and True Blue Series  

ARRI's versatile tungsten products meet the diverse needs of the lighting profession for projects of any size. ARRI tungsten can be used in every application where the highest light output is required. The Fresnel series is ideal for portable applications where compact but robust, lightweight tungsten Fresnel spotlights are required. This series includes the ARRI 150,  300 Plus and  650 Plus. Varying in size and power, we guarantee we'll have the perfect light for your shoot. We've also added the  T1 (1000w) and T2 (2000w) lights from the ARRI True Blue T series. Learn more about all of these lights on the ARRI website. Call our rental department at (212)741-2991 to reserve your lights today!

Pricing for 1-day rentals:

150w Fresnel -$20
300w Fresnel - $25
650w Fresnel - $30
T1 1000w Fresnel - $40
T2 2000w Fresnel - $50
600w Open Face - $20
2000w Open Face - $50

Field Recorders at Foto Care Rentals

You can now rent the Atomos Ninja 2 and Atomos Samurai Blade at Foto Care! These two camera-mounted field recorders take the video signal out of HDMI or HD-SDI and convert it to 10-Bit 4:2:2 ProRes or DNxHD.  Footage is stored on a swappable 2.5” Solid State Drive and transferred with a proprietary USB3 reader. As a monitor, it gives you focus assist, false colors, zebra, and the touch screen functions conform to what has become standard to us all (thanks to smart phones).

The Ninja 2

The Ninja 2 is the world’s most advanced HDMI smart production recorder, monitor and playback deck. Every part of its physical and operational design has been carefully crafted to deliver the ultimate experience in simple operation and mission critical reliability. The Ninja 2 combines multiple devices – external monitor, capture card, playback deck and cut edit suite – into a single tool. 

On-camera view

For media professionals working with DSLRs & HDMI cameras.

• Real-time monitoring, playback, playout & edit logging in the field
• 4.3” 800 x 480 touchscreen monitor
• Focus assist, zebra & false color monitoring
• Record direct from the sensor to 10-bit, 4:2:2 ProRes or DNxHD
• Trigger REC/STOP from camera (certain Canon & Sony models only)
• Timecode from camera (certain Canon & Sony models only)
• Uses inexpensive 2.5” HDD/SSD media
• AC/DC/battery with patented Continuous Power
• Battery adaptor plates for Sony, Canon & Nikon DSLRs (available July 2013)

With Ninja 2 you get focus peaking with multiple levels and colors for ease of use, false color in two modes, zebra 0-100% fully adjustable and blue-only for that quick exposure check!

All audio, even analog audio, is locked frame accurately to every video frame, never drifting or losing sync. If the digital audio is out of sync from the camera you can even adjust this on the fly by advancing or delaying the audio coming in – very smart!

With up to 2 channels of digital and 2 of analog audio always available to view and monitor on headphone jacks or line out, audio is taken care of. From mixing desks and line out to XLR adaptor boxes like Beachtek and juicedLink, AtomOS covers all your audio needs. 

The Samurai Blade

The Samurai Blade is the world’s most advanced smart production recorder, monitor and playback deck. Every part of its physical and operational design has been carefully crafted to deliver the ultimate in simple operation and mission critical reliability. The Blade combines multiple devices – external monitor, capture card, playback deck and cut edit suite – into a single affordable tool. It’s lightweight, tough and robust for operation in the field.

The new Samurai Blade offers a stunning 1280 x 720 SuperAtom IPS touchscreen, at 325ppi 179-degree viewing, 400nit brightness and multi-frequency (48/50/60Hz) operation, depending on video input, giving super smooth monitoring and playback. 


Packed into the light and mobile camera-mountable Samurai Blade are all the essential tools you need to set up on-site accurate colors and exposure including full waveform monitor functions - Vectorscope, RGB and LUMA parades. Each provides an intuitive transparent interface offering full screen, lower 3rd or bottom right corner positioning to give you a range of options when setting up, recording and playing back your shot.

The ultimate portable recorder for filmmakers.

Features:

• Unbelievable super-bright 5” IPS 1280 x 720 touchscreen monitor
• Full waveform vectorscope with zoom & RGB/luma parade displays
• Standard BNC connectors
• Real-time monitoring, playback, playout & edit logging in the field
• Focus assist, zebra & false color monitoring
• Record direct from the sensor to 10-bit, 4:2:2 ProRes or DNxHD
• S-Log/C-Log recording
• Trigger REC/STOP from camera (Canon, Sony, ARRI, Panasonic, RED, JVC)
• Timecode from camera
• Uses inexpensive 2.5” HDD/SSD media
• AC/DC/battery with patented Continuous Power

And so much more! To learn more about the Ninja 2 and Samurai Blade, check out the Atomos website. If you'd like to rent on of these recorders, they both rent for $85 for a 1-day rental and $255 for a weekly rental.

Meet the staff: Ryan

Ryan Billings works in the rental department of Foto Care. A Foto Care employee for 5 years, Ryan has become a huge asset to the rental team. 

Photo of Ryan taken by Daniel Orren at Highline Stages

In rentals, Ryan's responsibilities include packing orders and providing support to rental customers for both still and video equipment. Most of his time is spent speaking with clients about the right gear for their shoot and coming up with solutions for all sorts of problems that can arise with a shoot. "It's sort of like being on 10 sets at once, but the guys I work with make it much easier," he says. 

Before joining the rental guys, Ryan freelanced for  two commercial photographers, assisting with location lighting, fine art printing, stuffing mailings, painting cycs, milling frames from fallen trees, "recycling the darkroom water to flush toilets" for the most eco-friendly photographer on the planet, among other tasks here and there. That is a wide variety of photography experience!

"My photography has progressed from shooting bands and environmental portraits, to wedding photography. I really enjoy shooting weddings because it is fast-paced and fairly diverse. I use just about everything I have learned shooting still life, portraits and landscapes to give the bride and groom a romantic perspective of their special day."

And speaking of special day, Ryan just got married!

We're so excited for these two lovebirds! 

"I just got married and it was an amazing day, I never expected it to go so fast and be so fun."

So if you've got gear questions, be sure to stop by the rental department and ask Ryan. And, throw a congratulations his way! 

Special Offer from Parlay Studios

Back in March, we featured Parlay Studios. Located in Jersey City, just minutes from lower Manhattan, Parlay Studios is the perfect place to shoot if you want to avoid the New York City hustle and bustle. This August, Parlay is offering photographers a discount on studio time and equipment for the entire month of August as part of their Open Studio Program. Click for more information.

“Helping grow and develop creative talent and expression is part of our mission,” says executive producer Adam Himber. “We feel that supporting new talent, and established artists, is a great way to grow our business and the artistic community in this area.”

With over 10,000 square feet of studio space, three different stages and ground floor, drive-in access, Parlay has been host to shoots and campaigns by clients like ALDO, BMW, Top Gear, MTV and Nordstrom. The studio is configured for photo and video shoots, has and extensive in-house inventory (supported by Foto Care) of lighting and grip equipment and is currently expanding into providing location services for film and television.

To take advantage of this great offer, copy and paste discount code: OSKSTRE8459 into the subject of an email message and send to studio@parlaystudios.com when you book a studio time or equipment rental.

Hasselblad H5D

Introducing the Hasselblad H5D!

We recently shared the news that Hasselblad has introduced the H5D to its H Series at Photokina. The new Hasselblad H5D has a ton of new features, including:

• New HCD 4.8/24mm lens
• New macro converter
• More accurate focusing with True Focus II
• New immediate focus confirm
• New print-ready JPG files
• New compressed multi-shot Raw files for faster and smoother workflow
• New camera configurator
• Larger and more ergonomic buttons
• Larger, easier to read display style
• Updated graphics user interface
• More programmable buttons
• New and improved weather sealing
• New and faster processors implementing Hasselblad image processing architecture

The H5D system will feature “a modernized design” and “a new electronic engine.” The camera system will have larger, “more ergonomic buttons,” and new sealing for improved weather proofing and will be available as 40, 50 and 60 megapixels models as well as 50 and 200 megapixel Multi-Shot. Hasselblad will also release the HCD 4.8/24mm lens, which is equivalent to a 17mm lens on a full-frame 35-mm format DSLR for the H series. A new Macro Converter for close-up photography will also be available.

Peter Stig-Nielsen, Hasselblad’s Director of Professional Camera Products said,

“Customers will immediately notice the new-look and improved ergonomics and this progressive system also brings upgraded performance on a number of levels. Hasselblad is a world-leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide angle HCD 4.8/24 mm lens, which offers the same performance as the HCD 28 mm and is the equivalent of a 17 mm on 35 mm DSLR format. Additionally, our new Macro Converter provides excellent close-up performance with the HC 50, HCD 28 and HC 35 lenses – negating the need for additional macro lens purchase.”

Now Hasselblad brings users a tethered solution with the Lightroom® 4 tether plug-in so they can have:

• Full camera control from Lightroom® 4
• Capture options from both Lightroom® 4 and our H4D
• Full remote camera control and capture from Phocus Mobile 2.0 through iPhone®, iPad® and iPod Touch®.

Foto Care Featured Studio: elk rentals

We're loving elk rentals in New York City! Located at 164 W. 25th St. (SE corner of 7th Ave.) on the 12th floor, this quaint studio is a perfect place to shoot. With two natural light studios, a kitchen, Foto Care rental equipment, skylight and black out options, elk is diverse and convenient.

Foto Care: When was elk rentals established?
elk rentals: We opened our renovated top floor studio in Summer 2012, shortly after constructing our corner cyclorama.

FC: Where is elk located?er: We are located in Chelsea, specifically 164 W. 25th St. (SE corner of 7th Ave.) on the 12th floor. Most closely accessible by the 1, C, E, F, and M trains at 23rd street,
but the N, Q, and R are within walking distance as well from 23rd street.

FC: What kind of studio space is available? What amenities are included in these studios?er: There are two spacious shooting studios, one with a corner cyclorama and both with blackout capability and skylight option, as well as a kitchen that can be used for shoots, plus two bathrooms.

elk rentals serves as a space to cultivate ideas and create outstanding visuals. The design is bright, natural, and airy, influenced by the space’s exposed beams, factory windows, and industrial skylights. Sliding barn doors, with exposed hardware, close off the studio, charmingly highlighting the historic feeling.

Amenities include: Two studios, totaling 2,400+ square feet shooting and prep space. Two bathrooms, a kitchen and prep areas. Full blackout capabilities and optional skylights. Unobstructed southern and western exposures.

FC: What equipment is available?er: Equipment rental plus full pre and post production services are available. We have editing suites, makeup tables, expendables and, through our partnership with Foto Care rentals, a full range of lighting, grip and photographic equipment - all of which we can have waiting for clients onsite when they arrive to shoot.

FC: Why should photographers choose elk rentals?er: elk rentals was founded by a two-person shooting team who really understand what's needed in studio rentals, since we shoot ourselves.

We are a collective of like-minded creatives offering comprehensive photography, design and production services. Our creative studio serves as a space to generate ideas and create exceptional visuals. It is a warm and welcoming environment.

Many portrait and fashion photographers (shooting for Amex, New York Mag, The New Yorker, etc.) are drawn to the space for high-profile celebrity shoots not only because of its privacy, but also because of its intimate, warm feeling. We are a boutique photography studio, so we take the time to get to know our clients and establish long-standing relationships.

Whether it's for photography, video, casting, events or something else, elk rentals is the perfect place for clients who enjoy working with us as much as we do with them. Put simply: we're more than just a place to shoot.

elk rentals is truly an amazing space with a lot to offer. Check out some photos of the elk rentals space below:

Testimonial from photographer Chris Anderson: “Daylight, Daylight, Daylight!  I shoot at elk rentals because of the intimacy of the space.  It really puts my subjects at ease and lets them open up."

For more information about elk rentals, visit their website at http://elkrentals.com/
Phone: 212.252.8550
Email: rentals@elkstudios.com

Profoto Pro 8a Packs Now Available in Rental

That's right! The new Profoto Pro 8a power packs are now available to rent at Foto Care!

Look at all that new equipment!

Come by Rentals to learn more about this pack! Our rental staff is very knowledgable and can help you get started.

If you want to learn more about what Profoto has to offer, stop by Wednesday and Thursday (1/30-1/31) for a hands-on demonstration of the Pro-B4 pack with Profoto rep, Cliff Hausner! 

Foto Care Featured Studio: Parlay Studios

Parlay Studios is an 11,000 square foot studio with three drive in stages.  Seen here, the 5,000 main stage and corner cyc.

Parlay Studios is a fantastic studio space located in Jersey City. We had the opportunity to chat with Adam Himber, Executive Producer at Parlay Studios, for a more in-depth look at what this space is all about.

Foto Care: When was Parlay established?

Adam Himber: We opened for business in 2009.  The idea was to create a unique, cool, functional space for both photography and video production that had a lot of square footage but was still really convenient.

FC: Where is Parlay located? Are all of your studios in the same location?

AH: It's really true what they say about location, location, location, and we got very lucky with ours.  Parlay is situated in the Waterfront District of Jersey City, literally 10 minutes from Soho.  I can't tell you how many of our clients show up really early because it took them so little time to get here. We're just a few steps from the PATH which connects us straight to Midtown, and the Holland tunnel is just 4 blocks away.  We have hotels, restaurants and bars all within walking distance...it's really a great spot.

FC: What kind of studio spaces are available? What amenities are included is these studios? What equipment is available?

AH:We have three ground-floor drive-in stages totaling 11,000 square feet.  We also have about 2,000 sf of private production offices which we rent by the day or month and a full service cafe in house.  The stages are typical of what you would find in Manhattan with hair and makeup facilities, private dressing rooms...etc.  What really sets us apart is our open, column-free space and 25 ft ceiling height.  The main stage is great for larger shoots while the two other stages are more intimate while still being really functional. As for equipment, we have Profoto, Broncolor, Kino Flo....all the usual suspects plus grip and expendables.  It's all here.

FC: What kind of services do you offer?

AH: What we are trying to create is the kind of place where you can work, be creative and feel like your job is the most important thing going on.  It's rustic on the outside then this creative haven in the inside. We are very client focused.  When you get to the studio, there's a real welcoming atmosphere.  Very friendly and personal.

FC:Why should photographers choose Parlay?

AH: It's really about the feeling we put into this place.  It's like having your own clubhouse to shoot in.  We are here with all the resources and support if you need it, but hang back so you and your team can use the facility however you want. We have people -all the time- who say they want to live here.  That's exactly the vibe we like.

AH: Our next goal is to take that vibe on the road, so to speak, with location rentals and expendables.  Why drive into Manhattan from points West and North when you can get everything you need here? Studios can be a lot of things, but at the end of the day you want to feel relaxed and still be somewhere where you can be productive.  We try to walk that line by giving our clients, well, more of what they want.  After all, that's our motto...

The motto at Parlay Studios is "More of what you want" and that really seems to be the way that this studio truly operates. For more information on this studio, visit the Parlay Studio website: http://www.parlaystudios.com/

Examples of the studio's spaces as well as work created at Parlay are below:

Thaddeus Harden on Transitioning to Video

Video has become an important tool for photographers as more and more cameras are capable of shooting high-quality video. From the 5D Mark II to the C500, many photographers are beginning to experiment with shooting video to add another element to their work. Photographer Thaddeus Harden is doing just that. Harden has recently created "Motorcycle Mason," the adorable tale of his son, Mason taking to the town on his bike for a fantastic adventure. We asked Harden to tell us about his experience diving into video and shooting this short:

Motorcycle Mason from Thaddeus Harden on Vimeo.

Q. What inspired you to get involved in shooting video?
A. I bought a Canon 5dIII and 1DX in August 2012 from Foto Care specifically to add video productions to my arsenal of skills. Doing a video of my son was a great way of getting my feet wet and gain some experience with the cameras. I bought the bike for my son's second birthday in May. He immediately took to it as if he was born to ride. He's on it nearly every day and, as you can see in the video, he loves every second of it. This is my first "Action film!"

Q. What equipment did you use for this particular shoot? What kind of crew was involved in creating this video?
A. The main camera was the 5D Mark III and we used the 1DX as a secondary, camera B. Both do an outstanding job. And it was great to be able to have a second point of view (Camera B) while covering some of the scenes. With a 2.3-year-old child, we had to be as efficient as possible, and on a few shots we didn't get a second chance. My favorite lens was the 14mm. Great, undistorted perspective, very close-up focus while still wide angle and staying sharp with the bike moving in and out at a variety of distances. We used a light weight flat-form dolly truck to do a lot of our moving shots while hand-holding the camera. This turned out to be a fantastic tool. All real "Man"ual labor, push and pull. Small, but we were able to be very quick and mobile with it. We also used a Cinevate Atlas FLT 35 for a few of the scenes.

My crew was all family. My main assistant was my nephew and he's grown with me quite a lot over the years. My wife, besides being a great Mom on the set, also added some unique ideas of her own with some great perspective shots. Mason deserves a considerable amount of credit himself. He was outstanding throughout the shoots. Very patient, very easy, and as you can see, very cheerful. We really did ask a lot of him, and a few of the days were fairly long going from one location to the other. He not only followed directions incredibly well, he also gave us some of his own personality that we didn't expect and no way could have directed.

Q. How long did it take you to shoot and edit the video? What programs did you use for postproduction?
A. We shot about 15 days of footage, but plenty didn't make it into the final. Using Adobe Premier, we spent about the same amount of days editing, fleshing out some of our ideas. Working in Premier we had plenty of power, speed and tweaking all within the program. We've barely scratched the surface of what all is possible with it. The entire production took about 3 months in-between jobs, and two bikes. The first bike was "compromised" after some hard riding in his beginning days. I watched the bike closely over the shoot, and at one point, while doing some rehearsing (without Mason on the bike) we managed to total it. Though most of the story was pre-visualized, we did have a lot of the shots develop on the fly as we explored the city.

Q. Do you think you’ll be delving a little deeper into the world of video?Absolutely! This was just the beginning....

Q. When can we expect movie star Mason to bike on in to Foto Care to sign autographs?
A. Mason actually goes with me on a lot of my run-arounds in the city. He's definitely one of my best buddies. I bring him into Foto Care a lot. I'm sure he'll be more than happy to scribble out a few!

We think that this is a great first attempt at shooting video, and we are looking forward to what Harden, and Mason, come up with next!