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Wednesday, March 20, 2013

Thaddeus Harden on Transitioning to Video



Video has become an important tool for photographers as more and more cameras are capable of shooting high-quality video. From the 5D Mark II to the C500, many photographers are beginning to experiment with shooting video to add another element to their work. Photographer Thaddeus Harden is doing just that. Harden has recently created "Motorcycle Mason," the adorable tale of his son, Mason taking to the town on his bike for a fantastic adventure. We asked Harden to tell us about his experience diving into video and shooting this short:


Q. What inspired you to get involved in shooting video?
A. I bought a Canon 5dIII and 1DX in August 2012 from Foto Care specifically to add video productions to my arsenal of skills. Doing a video of my son was a great way of getting my feet wet and gain some experience with the cameras. I bought the bike for my son's second birthday in May. He immediately took to it as if he was born to ride. He's on it nearly every day and, as you can see in the video, he loves every second of it. This is my first "Action film!"

Q. What equipment did you use for this particular shoot? What kind of crew was involved in creating this video?
A. The main camera was the 5D Mark III and we used the 1DX as a secondary, camera B. Both do an outstanding job. And it was great to be able to have a second point of view (Camera B) while covering some of the scenes. With a 2.3-year-old child, we had to be as efficient as possible, and on a few shots we didn't get a second chance. My favorite lens was the 14mm. Great, undistorted perspective, very close-up focus while still wide angle and staying sharp with the bike moving in and out at a variety of distances. We used a light weight flat-form dolly truck to do a lot of our moving shots while hand-holding the camera. This turned out to be a fantastic tool. All real "Man"ual labor, push and pull. Small, but we were able to be very quick and mobile with it. We also used a Cinevate Atlas FLT 35 for a few of the scenes.

My crew was all family. My main assistant was my nephew and he's grown with me quite a lot over the years. My wife, besides being a great Mom on the set, also added some unique ideas of her own with some great perspective shots. Mason deserves a considerable amount of credit himself. He was outstanding throughout the shoots. Very patient, very easy, and as you can see, very cheerful. We really did ask a lot of him, and a few of the days were fairly long going from one location to the other. He not only followed directions incredibly well, he also gave us some of his own personality that we didn't expect and no way could have directed.

Q. How long did it take you to shoot and edit the video? What programs did you use for postproduction?
A. We shot about 15 days of footage, but plenty didn't make it into the final. Using Adobe Premier, we spent about the same amount of days editing, fleshing out some of our ideas. Working in Premier we had plenty of power, speed and tweaking all within the program. We've barely scratched the surface of what all is possible with it. The entire production took about 3 months in-between jobs, and two bikes. The first bike was "compromised" after some hard riding in his beginning days. I watched the bike closely over the shoot, and at one point, while doing some rehearsing (without Mason on the bike) we managed to total it. Though most of the story was pre-visualized, we did have a lot of the shots develop on the fly as we explored the city.

Q. Do you think you’ll be delving a little deeper into the world of video?Absolutely! This was just the beginning....

Q. When can we expect movie star Mason to bike on in to Foto Care to sign autographs?
A. Mason actually goes with me on a lot of my run-arounds in the city. He's definitely one of my best buddies. I bring him into Foto Care a lot. I'm sure he'll be more than happy to scribble out a few!

We think that this is a great first attempt at shooting video, and we are looking forward to what Harden, and Mason, come up with next!

Foto Care 2012 Holiday Party



Last night was Foto Care’s Annual Holiday Party, and it was quite a success! More than 425 people joined the Foto Care staff for dancing, photos with Santa, food and drinks.

We want to thank HasselbladBron, Think Tank, Tether Tools, Omega Brandess, Manfrotto, Mac Group, Fujifilm, LacCie, Expo Imaging, Lumiquest, HP Marketing and GoPro for donating some awesome equipment for our door prize raffle! 

Here are some photos of the party as well as a fun time lapse of Santa!





















We all had a lot of fun and we hope our customers and guests had fun, too!
Happy holidays everyone!

Julian Bernstein on the Canon C100

The Canon C100 is one of Foto Care's newest additions to the rental department, and we've been pretty excited about it. The C100 has gained a lot of it's popularity in the video world for it versatility and portability and seems to be changing the way photographers deal with video. Our friend, Julian Bernstein, recently rented the C100 and shared some of this thoughts on the camera system as well as the Cinema lenses that accompany the camera.

Q: Why did you choose to rent the Canon C100 (versus the 5D Mark III, C300, C500)?
A: The project we were shooting was for web only and didn't have much post so HD was fine to shoot in. We shoot with the  5D Mark III regular and its great! But the UI and form factor make it a little tiring, also the lack of waveform is kind of a pain. When I tested it out in rentals I found it very intuitive I got the feel for the C100 and its functions right away (which was great since I was shooting the next morning.)

Q: You mentioned that you liked the Cinema lenses. Why did you like the Cinema lenses so much? What were the benefits? What lens was your favorite to work with?
A: They are FAST, t1.3 is awesome! It pulls focus very smooth. We were shooting a pretty contrast scene with the subject brightly lit with BRON Lightpipe (awesome light BTW) on a black glossy background and everything holds
up beautifully.

Q. What was your favorite feature of the C100 (i.e. the ND filters, programmable buttons, etc.)
A: The cineform profile and the waveform. The C100's button's are organized very well too!

Q: I see that you has quite a set up on that camera, what equipment did you add to it?
A: My setup for the C100 was fairly simple, compared to my usually 5d rig. I had to 7" monitors (1 with passthrough), the Redrock double follow focus (I operate the camera from either side depending on the setup and I dont have to remount it), I had all this mounted on a Zacuto base and rails (making easy to balance), then I a had it on Fred's Combo jib and rolling sticks.

Q: Any other comments or opinions?
A: Just that it was a fun camera to use. Its a lot more smooth of a work day than using a 5d and lot less gear hanging off rig.

Q: Would you rent the camera again?
A: TOTALLY!

Here are some behind the scenes photos from his shoot!




The C100 is available to rent at Foto Care for $275 per day/weekend and $825 per week. The rental staff will gladly show you the ropes to help you get shooting.
You can also purchase the C100 at Foto Care for $6,499 (body only).

Tuesday, September 18, 2012

Phase One and Mamiya/Leaf Announce 645DF+



At the 2012 Photokina in Cologne, Germany, Phase One and Mamiya/Leaf announced their new 645DF+ and Schneider Kreuznach 28mm LS f/4.5 Aspherical lens. The 645DF+ will be able to support more than 50 digital backs as well as 80 lenses. Phase One has called this camera, “the world’s more versatile camera platform for high-end photography” and rightfully so! The  645DF+ can also be used with both a focal plane or leaf shutter lens, in fact, the 645DF+ is one of only a few cameras on the market that supports both focal plane and leaf shutter lenses. Foto Care will care the Mamiya brand name 645DF+ and we’re excited about some of its features and tech specs:
  • Excellent in shooting in low light or low contrast
  • Shoots up to 1/4,000th of a second
  • An enhanced auto-focus delivers accurately focused images fast
  • Syncs with strobes at 1/1,600th of a second with leaf-shutter lenses
  • Custom adjustment feature allows photographers to fine-tune the alignment of digital backs to the camera
  • The body is tough, primarily aircraft grade aluminum and magnesium
  • Camera includes a rechargeable Li-ion battery and charger at no extra cost, but you can buy a kit consisting of two batteries and a charger for $690. Shipping will start in October 2012.
    The lens is rather fantastic as well. The 28mm LS f/4.5 Aspherical lens:
    • Offers a 102° field-of-view
    • Offers great sharpness,
    • Has minimum focusing distance of only 1.15 feet (35 cm)
    • Has fast flash synchronization capabilities up to 1/1600s
    • Is ideal for interior, landscape, architecture and cityscape photography
    The Schneider Kreuznach 28 LS lens is priced at $5,990. The 645DF+ will also total around $5,990. Shipping begins in October 2012.

    Fujifilm Pro-X 1